Tennessee’s Highway Safety Office has apologized for an anti drunk-driving campaign after getting backlash that it was offensive and sexist.
The campaign included fliers and coasters with phrases on them including, “Buy a drink for a marginally good-looking girl…If this sounds like something you would do, your judgment is impaired…” and “After a few drinks the girls look hotter and the music sounds better. Just remember: if your judgment is impaired, so is your driving.”
This tax payer funded campaign was pulled mid-July and made national headlines. According to WBIR, the campaign cost $846k. The apology asserted that no offense was intended. Tennessee and other states continue to search, without much success, for effective ways to curb drunk driving, but many question whether these taxpayer funded ads benefit anyone other than the companies being paid to create and air the ads.